Senior Social Strategist (m/f/d) | Jobs at STAN Studios

Senior Social & Digital Strategy (m/w/d)

Permanent employee, Full-time · Stuttgart

Deine Aufgaben

Du entwickelst Social Media-, Content- und Kampagnenstrategien für Marken, die Haltung zeigen wollen
Du analysierst Zielgruppen, Plattformen, Trends und KPIs – und machst daraus umsetzbare Strategien
Du definierst Leitplanken, Frameworks und Formatstrategien für kanalübergreifende Kommunikation
Du denkst in Insights, nicht in Kanälen – und bist eng in kreative Prozesse und Pitchentwicklungen eingebunden
Du berätst Kunden, Creative Director und Account-Teams und bringst strategische Klarheit in den Ideenprozess
Du definierst Erfolgskriterien & KPIs, begleitest Kampagnen datenbasiert und ziehst die richtigen Schlüsse

Dein Profil

Mind. 5 Jahre Erfahrung in Social Media Strategy, Digital Campaigning oder Brand Strategy
Tiefes Verständnis für Plattformmechaniken, Zielgruppenverhalten und digitales Storytelling
Sicherer Umgang mit Zahlen, Tools & Metriken – und die Fähigkeit, daraus kreative Leitideen zu formen
Du kannst strategische Narrative bauen – und sie klar und überzeugend präsentieren
Erfahrung in interdisziplinären Teams (Creative, Motion, Media, Account)
Du bleibst neugierig, trendaffin und liebst kulturelle Relevanz

Warum wir?

ein inspirierendes, kreatives Arbeitsumfeld, das deine berufliche und persönliche Weiterentwicklung aktiv fördert
maßgeschneiderte Talentförderung, die deine individuellen Stärken und Wünsche in den Mittelpunkt stellt
flexible Arbeitszeiten und die Möglichkeit, im Home Office zu arbeiten – für eine optimale Work-Life-Balance
offene und wertschätzende Kommunikation auf Augenhöhe, die Raum für deine Ideen schafft
regelmäßige Team-Events und Ausflüge (Summer-Hiking Trip, Christmas Surprise Trip, STAN Lectures, Partys, STANs FOR GOOD Events)

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Über uns

We are The Fandom Agency. STAN develops innovative in-the-now content, translating the latest social and tech trends into superb communication strategies for renowned clients – defining contemporary aesthetics.

No matter where you come from, how you think, what you believe in, which gender you identify with, or who you're attracted to – WE LOOK FORWARD TO YOUR APPLICATION!

Your mission

Coordination and management of all involved stakeholders (influencers, clients, creative team, production, paid and social team)
Creation of campaign analyses, client presentations, and reports on influencer and social media campaigns
Development of creative briefs that serve as the foundation for the creative team’s execution of the strategy, as well as annual strategies, new strategic/communicative approaches, and complex strategic frameworks for our clients to further develop their communication strategies
Insight analyses on target audiences, competitors, benchmarks, strategic, societal, and cultural trends, including concrete strategic recommendations for action
Responsibility for and execution of influencer marketing campaigns (monitoring, scheduling, cost, and quality control)
Planning and development of an overarching strategic concept based on analyses, with a particular focus on performance goals in social networks such as TikTok, Instagram, and LinkedIn

Your profile

Extensive experience with social media analysis and management tools
Strong knowledge of KPIs and the ability to use them strategically for well-founded recommendations
A keen sense for trends and the ability to utilize social listening and analytics tools to monitor and evaluate market movements, competitors, and audience insights
At least 4-5 years of experience in social media strategy, ideally in an agency environment
Passion for TikTok and Instagram, with a deep understanding of what works on these platforms
Independent working style and a mindset for unconventional thinking
Strong organizational skills, attention to detail, and a high standard of quality
Service-oriented communication and presentation skills
Responsibility for developing and presenting well-thought-out social media strategies, as well as creating Google Slides presentations and creative briefs in collaboration with the creative team
Strong interest in trends and culturally relevant topics – you always know what’s trending
Fluent German and very good English skills, both written and spoken

Why us?

Work with global clients from the premium and luxury segment
An inspiring and creative work environment that actively supports both your professional and personal development
Tailored talent development, focusing on your individual strengths and desires
Flexible working hours and the possibility to work from home for an optimal work-life balance
Open, respectful communication on all levels, creating space for your ideas
Regular team events and trips (Summer Hiking Trip, Christmas Surprise Trip, STAN Lectures, parties, STANs FOR GOOD events)

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About us

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Why do you want to become a future STAN?